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From uncertainty to security

Case study

The life insurance protection gap is a global problem. For example, in the United States, 61% of Americans are not adequately covered. This is due to multiple factors, which typically include an often less than transparent and tedious process for consumers to understand and determine how much and which type of coverage they need. iptiQ is trying to close the global life insurance protection gap by addressing some of consumers’ major pain points. The only way to do this is to deliver coverage quickly, conveniently and strategically. iptiQ partners with companies to offer a 100% digital, streamlined consumer and agent journey that’s customisable.

The challenge

Suzanne Bielser had always planned to purchase life insurance when she reached her early fifties.

So when she celebrated her fifty-third birthday, she knew it was time to look into finding the right policy. She had reached a point where her children were living independent lives and starting families of their own, and she felt content about where she was in her life – she was enjoying her job, being a grandmother, and her life in the open spaces of rural Nebraska. It was time to plan for her and her husband’s future. She wasn’t looking for a massive amount of coverage, but just enough to give her peace of mind.

Watch the video to learn how iptiQ has helped her.

The solution

Suzanne was able to find the right policy easily and efficiently
The iptiQ platform asked her to answer basic questions about her life and coverage needs. Based on her answers, she received a quote, and Suzanne was able to start the purchasing process, applying online.

“Buying a policy online was so simple and straightforward, and I’m not a tech expert. The platform made the process of purchasing life insurance easy and even pleasant.” Suzanne Bielser Life insurance policyholder

iptiQ is digitally narrowing the protection gap
Through iptiQ’s end-to-end omnichannel platform, we partners with companies to focus on consumers in the middle market, an area where the protection gap can likely be narrowed through a convenient, more efficient digital process. Swiss Re provides partners with the platform, which includes a clean and attractive user experience that they can align with their unique branding.

We are focused on making it easier for people to protect themselves and their families.

Niels Keuker, Chief Marketing and Sales Officer, iptiQ Americas

Country flag: Global Global

The life insurance protection gap is a global problem. For example, in the United States, 61% of Americans are not adequately covered. This is due to multiple factors, which typically include an often less than transparent and tedious process for…

Country flag: Global Global

The life insurance protection gap is a global problem. For example, in the United States, 61% of Americans are not adequately covered. This is due to multiple factors, which typically include an often less than transparent and tedious process for…

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