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Gettin’​ quizzy with it: How iptiQ is mastering the customer journey

At Swiss Re’s Investor Day in London on 25 November, I presented the Life Capital strategy to our key financial stakeholders, where I explained to a global audience how we are continuing our transition as a unit from a closed book consolidator to a dynamically growing digital B2B2C business which smartly leverages technology and data. This transition has since been accelerated by the sale of ReAssure to Phoenix last week.

The audience was naturally interested in how we are making money, and particularly interested in the investment case for our fast-growing B2B2C business iptiQ.

iptiQ applies cutting-edge, market-leading technology to deliver insurance through distribution partners. iptiQ’s unique value proposition can be found in its end-to-end, “one-stop shop” solutions which allow our partners to build new insurance revenue streams in less than 60 days. We now have 28 distribution partners around the world, currently protecting 5000 more families every week (across both L&H and P&C) and this number is steadily increasing. Through our partners, we access almost 100 million consumers today.

The easy, seamless integration of insurance into people’s day-to-day life has become one of the keys to our success. By making the customer journey easier via the smart use of data, insurance becomes more accessible and affordable. This helps us win the trust of both our partners and clients… watch our latest video about iptiQ’s customer journey to learn more.

But this requires asking customers a fair amount of questions about their habits and lifestyles. One of the ways we do this is with digital assistants such as EVA, that add a human touch to the digital interaction with consumers. We will also be able to fill in the data gaps with artificial intelligence. We are creating attractive products that improve people’s lives, such as fitness tracker-based health insurance. These types of innovations positively influence consumer behavior, encouraging you to drive safer, smoke less or workout more.

Ultimately, technology is transforming the relationship between the insurance company and you. This is a win-win scenario for everyone. The trick is to find the right balance between being integrated in people’s lives while not intrusive.

Backed by Swiss Re’s capital strength and 150+ years of deep underwriting knowledge, iptiQ uses these resources together with data analytics in order to automate underwriting in a way that hasn’t been done before.

So, in which areas would you like to see insurance embedded more (or less) into your day-to-day life?