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How to achieve success in selling life insurance online – iptiQ


Making the switch to online offerings is no easy task, with one of the toughest aspects being to ensure the user experience is seamless and not overly complex.

This was the type of challenge posed to digital B2B2C platform iptiQ Life & Health EMEA team when they undertook the task to help a German insurer build a new digital insurance proposition. Its aim was to create a purely online journey which would empower customers to purchase life insurance within minutes.

Life insurance is a complex procedure in Germany, requiring multiple steps including paper processes, wet signatures and strict compliance procedures. This makes creating a digital solution a minefield of issues.

To address the problems, iptiQ had its UX experts identify the key elements causing trouble for customers and then worked with specialists across product, compliance, legal, operations and IT, to create a solution that reduced complexity, while meeting the necessary compliance requirements.

Read the full story on Fintech Global.

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