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Swiss Re’s iptiQ and IKEA partner to launch affordable and easily accessible home insurance

Press release
  • iptiQ and IKEA created and launched HEMSÄKER, an affordable and easily accessible home insurance
  • iptiQ provides the global insurance proposition, which is available as part of IKEA’s customer offering and tailored to individual markets
  • HEMSÄKER’s fully digital journey enables customers to purchase insurance from any digital device in a matter of minutes

Swiss Re’s iptiQ and IKEA today announced the launch of HEMSÄKER, a home insurance offering which provides easily accessible protection at an affordable price. HEMSÄKER, which can be purchased online via the IKEA website in a matter of minutes, was created to extend home insurance to more people and in turn increase their financial resilience. Created by iptiQ and IKEA, HEMSÄKER is initially introduced in Switzerland and Singapore.

Swiss Re’s digital platform iptiQ is a white-label provider of Property and Casualty as well as Life and Health insurance solutions. The unique B2B2C business model enables brands such as IKEA to provide innovative new services for their customers by rolling out bespoke insurance offerings using the iptiQ platform.

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