TAF increase sales with automated underwriting in the Netherlands
- Scalable proposition and competitive pricing help strengthen TAF’s market position
- High level of automation, coupled with support for the broker/intermediary channel
- Integrated automated rules engine (‘Magnum’) into underwriting journey contributes to sales growth
TAF Verzekeringen BV. (TAF), is a large Managing General Agent (MGA) and a market leader in the Netherlands in Mortgage Protection products, with digital application processes. Owned by the Dutch Investment company Parcom, TAF is one of the top 3 Life Insurance providers, with an active portfolio of more than 525,000 policies and over 775,000 insured lives. TAF is well established in the Dutch market and has received awards from the industry and from clients, for best products and customer service, for over a decade.
The partnership between iptiQ and TAF dates back to 2016, when iptiQ was approached to provide Life Insurance and Health Insurance products, including Term Life Insurance and Disability Insurance. Since then, two other Disability Insurance products have been delivered by iptiQ.
Off like a rocket
TAF’s co-operation with iptiQ has been a success from the start. With our quick-to-market approach, the first product was launched in just 3 months and resulted in a strong growth in sales. 100 policies were sold in the first week and 1,000 applications had been processed within 90 days. Since then, sales have grown steadily. iptiQ´s scalable proposition and competitive pricing have helped TAF strengthen their position in the Dutch market.
Automated underwriting speeds up conversion
iptiQ’s Life Insurance license, pricing and product design, enabled TAF to offer a Term Life Insurance and a Disability Insurance proposition, through their own network. The successful delivery of the Term Life product to end-customers is supported by ‘Magnum’, Swiss Re’s proprietary automated underwriting solution. This enables intermediaries to provide digital underwriting decisions quickly and sell the insurance products efficiently.
Thanks to the combination of technology and the underwriting rule base, iptiQ’s expertise drove a significant increase in automated decision-making, and a corresponding drop in referral cases, requiring manual underwriting. Reducing manual underwriting saves costs and enables scalability and competitive pricing, leading to sales growth.
Data insights from ‘Magnum’ facilitate more streamlined customer application journeys, which allow TAF to address specific customer demographics. Improved automated decision rates have removed time delays on sales conversions, encouraging repeat business from brokers. All of this makes iptiQ products and underwriting process attractive and appealing to any broker or agent keen to deliver better and more efficient customer experiences. TAF is a highly digitally-oriented organisation with strong growth ambitions, which makes it a great fit with iptiQ. Together, we are searching for new opportunities, expansion of existing distribution channels and cross selling opportunities, by leveraging the already sizeable portfolio.