Offering life insurance directly to customers over the web can be a daunting proposition – especially in a highly regulated market like Germany. Getting the user experience right is a key success factor, so customers can complete their application online within minutes. iptiQ EMEA L&H designs and builds frictionless sales journeys for partners. Once we launch to market, our focus turns to relentless measurement and optimization to maximize conversion performance. Find out how we accelerated our partner’s sales through conversion rate optimization.