iptiQ - Why we are here?
Why are we here and what is our purpose?
At the end of Avengers: Endgame, The Hulk was entrusted to bring everyone back with a click of his fingers. Then it fell to the ever-reliable Iron Man to make everything right. Well, almost. For those that were brought back, it was like they never went away. The world, however, had changed. Years had passed for those who had remained.
That event, that gap in time, was known as The Blip.
As nations emerge from the global pandemic, and we return to a new version of normal, we’re dealing with a Blip of our own.
The pause button was pushed for many. Life went on for others. There has been upheaval and loss. There is uncertainty, confusion, and anxiety about the future. Who can we trust to make things right?
The struggle, as millennials say, is real. And a snap of the fingers will not fix everything.
Our Blip has given pause for many to reflect, in some way, upon one of the great existential questions.
Why are we here and what is our purpose?
This as relevant to industry and corporate entities, today, as it is to humanity. We know what we are, but not necessarily what we may be. Acutely aware of the past and present, the vast potential of the future remains. We’ve arrived at a challenging point in time. The bigger the challenge, however, the bigger the opportunity. We can look at what has gone before, ask the right questions, then divine what is to come and how to deal with it.
iptiQ, has been doing that for some time, particularly for those of us in Asia. We’ve done it digitally, too. It’s the only way we know.
The big event on our horizon, the gap we face in APAC, is the protection gap. For health protection, it’s USD1.8 trillion. The mortality protection gap stretches to USD83 trillion. That’s expected to reach USD119 trillion by 2030.
iptiQ’s purpose, you could say, is to close the protection gap. That’s our endgame. Yet, it’s bigger than that.
Customers are unsure, uncertain, and anxious. They are skeptical of insurance and the digital realm. They have trust issues. Security, accessibility, transparency, efficacy, efficiency, commitment, value and, yes, even purpose, are all things they question.
iptiQ is uniquely positioned to answer them.
We're here to build trust, digital trust, backed by 150 years of Swiss Re quality, integrity, and world-class underwriting. That’s something everyone can rely on. You can trust us to act in a certain way.
A greater understanding and application of risk, data and insight enables us to deliver unique, customizable sales models that provide ready access to risk pools. It’s all underpinned by broad behavioural economics, deep data science and advanced analytics, with thorough principles of design thinking.
With these, we give consumers accessibility, affordability, and confidence to get protection they genuinely need to navigate through risks and uncertainties at challenging times.
If that sounds exciting it’s because it is, to us.
Customers trust their insurers who deliver ease of purchase, flexibility, tailored offerings, and personalized pricing in a transparent manner.
iptiQ ensures they get it, in a snap. And we choose our partners carefully, leveraging well-known high-quality partners that customers trust.
Our partnership with Verti in Germany has turned a complex, arduous life insurance buying process into a fully digital journey that takes only a few minutes to complete, enabling consumers to buy straightforward, affordable life insurance cover in a hassle-free way.
With ahm, in Australia, we provided a truly customer-driven experience. Online conversion rates improved by more than 100%. And 65% of customers were willing to trust us with their Body Mass Index in exchange for a more personalised premium.
Give people what they personally want, make it easy to get what they individually need, and they will buy it. Build trust, as we say, and they will come.
That’s what we do, after all. That’s why we’re here.