Zurich launches fully digital life insurance solution with Swiss Re's iptiQ

Zurich, 13 March 2023 - This successful product launch is the result of the close collaboration between iptiQ and Zurich Insurance. iptiQ's innovative platform enables automated medical underwriting, whereby the respective insurance risk is calculated through an intuitive online questionnaire.

As a result, Zurich customers can take out an individual term life insurance policy within 15 minutes, protecting selected family members as well as personal or business partners against financial shortfalls in the event of an unexpected death. 

Sandro Meyer, Head of Pensions and member of Zurich Switzerland's Executive Board, said: "With the launch of 'LifeProtect direct', we are offering a completely digital customer journey that makes term life insurance more accessible. iptiQ's innovative technology enables fast and user-friendly processes, aimed at providing our customers with the best possible financial protection for their peace of mind."

Find Zurich press release here (in German).

Swiss Re Group Media Relations
Zurich, Switzerland
+41 43 285 71 71
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iptiQ

iptiQ is a digital B2B2C insurer with the goal to make insurance more convenient and accessible to end-consumers through partnerships with other insurers, insurance intermediaries, banks and consumer brands. By applying its end-to-end digital platform, iptiQ provides life and non-life insurance products and creates multi-channel customer experiences. iptiQ works with brands around the world and was created by Swiss Re, a leading provider of reinsurance, insurance and other insurance-based forms of risk transfer. To learn more, visit www.iptiq.com.

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