Aim for better customer experience - with iptiQ´s behavioural science expertise

Start improving your customer experience in insurance today - powered by iptiQ's customer insights.

Today's customers expect straightforward, seamless experiences from their insurance provider

Today's customers expect straightforward, seamless experiences from their insurance provider, as they do from their favourite retailer or bank. And as digital insurance grows, customers are buying or managing insurance fully digitally, or via hybrid models, supported by call centre agents, web chat functions or multi-channel approaches. 

To meet customer expectations, today's insurer needs to consider customer behaviours along the value chain. Insurance products and processes need to be enriched with a deep understanding of customers – and human nature.  

Through rigorous research and analysis, we take customer insights and translate them into improvements in sales, satisfaction and retention.

How we help you

  • Voice of the customer

    Measuring and acting on customer feedback: We believe every business should constantly have their finger on the pulse of how their customers are feeling. We deploy programmes to measure customer experience by gathering feedback at the point of sale, service, cancellation, or claim – and make recommendation to improvements the customer experience along the way.

  • Mind of the customer

    Applying customer insights and behaviourial science: Products, processes and customer journeys go through customer validation and behavioural science assessments to avoid developing propositions that customers don't understand or value. We run regular customers surveys, interviews, focus groups, usability tests and mobile ethnography research to understand customer attitudes and perceptions.

  • Value of the customer

    Optimising conversion, upsell and retention: Our growth optimization team work on retention and cross-selling programme. By harnessing behavioural science and customer data, we help you to engage the right customer at the right time with the right offer.

PARTNER TESTIMONIAL VIDEO Bringing value to our UK partner, Candid

Hear from Josh Sargent, Chief Operating Officer, Candid who explains how iptiQ's Office of the Customer enabled them to determine the right product for their Tom and Polly brands in the UK market.

Remarkable quotes

  • The iptiQ experts helped us to better understand our customers. From retention to sales, from claims to underwriting. Even from letter design, SMS wording, scripts to understanding the preferences of our advisors. We've seen uplifts in all of these areas thanks to their deep insights and rigorous experimentation methods.
    Ben Fearn Head of Customer Experience
    Laya healthcare
  • The iptiQ experts helped our sales agents to improve conversations with customers. Their insights focused us on building a relationship with a customer using their understanding of human psychology. Having a great product is important but so is having an insurance agent that customers can trust. Consequently, both companies improved sales, customer experience and outcomes.
    Nick Howard CTO
    Assurance IQ

Blog Insurance is a relationship built on trust

Why behavioural science is so important in insurance.

Expertise video Achieve customer delight by using UX Research and Design in insurance

Watch this 2 min video to find out how it works and get inspired to deliver insurance products and experiences that drive real value.

Expert article The importance of UX in digital insurance

As insurers transform their digital offerings it's crucial to consider the customers needs. By applying UX we uncover friction, pain points and opportunities to enhance the users' digital experience.

Expert article Digital methods to observe customer behaviour online

Using mobile ethnography, we observed customer behaviour and uncovered perceptions about buying life insurance online.

MORE CX INSIGHTS Find out how we can improve your CX today

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Find out what iptiQ can do for your business today.